This was a Ford print campaign with multiple images.
The major challenge on this job was using existing Ford image assets to create a new print campaign. This job needed to be completed on tight deadline and was done under pressure. There was no time for mistakes or delays.
I was provided images with art direction. I modified them to match the art direction with adjustment layers and masking to creating shape focus to draw your eye directly to the product. Then, I camera matched a higher trim level 3D model with different wheels, paint and badges. I rendered new paint, wheels and badges and carefully retouched the updated trim together on top of the photography. I tinted the windows and added a woman driving the vehicle. I had one review with the art director and one small adjustment before converting them to CMYK and sending them to the printer.
This is a great example of using creative thinking and team problem solving to save money and time re-using existing content in a different way to connect with customers.
This is another project that I was able to successfully showcase my proven skills as a CGI / Retouch artist.
